Nine roles, each owning its lane.
Every role has its own duties, memory and permissions. Anything that goes out or costs money becomes a card first.
All in beta and being polished one by one — progress is in the changelog.
Customer Care
Email, site chat, Amazon messages — drafted for you to send
Cards it hands you
What it connects to
What it looks like in the app 
Creator Marketing
Find and score creators, pitch, follow through
Cards it hands you
What it connects to
What it looks like in the app 
Social MediaNew
Plan posts, reply; checks your Reddit inbox and subreddits daily
Cards it hands you
What it connects to
Web OperationsNew
Products, promos, email — and how AI answers about your category
Cards it hands you
What it connects to
Paid Ads
Google and Meta: watch spend, write new copy, preview every change
Cards it hands you
What it connects to
Site Building
Builds pages and switches themes on Shopify — shows you first
Cards it hands you
What it connects to
B2B
Grade inquiries, quote within your limits, follow orders through
Cards it hands you
What it connects to
What it looks like in the app 
Public Relations
Press releases, forum presence, mentions and early warnings
Cards it hands you
What it connects to
Design
On-brand images for your site, Amazon, social and ads
Cards it hands you
What it connects to
Need something else? Create your own role.
Add a role on the Company page and tick the duties it owns. Rename any role to match how your company talks.