Guides
LinkedIn: the Company Page and the founder's own profile
The connection behind the LinkedIn duty in Social Media: how to set it up, what happens when it can't publish, and what it never does.
| Connection | In one line | Review |
|---|---|---|
| LinkedIn (Company Page + member) | Publishes posts you've planned and approved to the Company Page or the founder's profile | Member posting is self-serve; Company Page posting needs Community Management API review |
Two things to remember:
- Not being approved is normal. Posting as a Company Page needs LinkedIn's review, and most small companies never get it. That's fine: planning, drafting and approvals work as usual; when an approved post is due, it becomes a to-do — "copy the text and post it on LinkedIn" — and you mark it done once posted.
- No scraping, no automated invitations, messages or likes. LinkedIn's user agreement forbids it. Finding buyers, connecting and messaging on LinkedIn belong to the B2B position, which also only gives you tasks to do yourself.
LinkedIn (Company Page + member)
How
- Create an app in the LinkedIn developer portal and associate it with your Company Page.
- Member profile: add the "Share on LinkedIn" product (
w_member_social). Company Page: apply for the Community Management API (review-based; the person authorising must be a Page admin). - Go through OAuth to get an access token.
- Paste the token and the author URN into the form (
urn:li:organization:…for a Company Page,urn:li:person:…for a member). They stay on this computer only.
Links
If it isn't connected
You can still plan, draft and queue approvals. When a post is due it becomes a to-do with the text ready to copy. Posts with images, documents (PDF carousels) or video can't be published for you yet in this version, so they become to-dos too.
FAQ
- What's the difference between a to-do and a card? A card asks you to decide; a to-do asks you to do something. You already approved this post — all that's left is pasting it on LinkedIn.
- Can you connect with purchasing managers for me? No. It breaks LinkedIn's user agreement and gets your account restricted. Prospecting lives in the B2B position, which only gives you tasks to do yourself.
- How many posts a day? At most one for this duty; the calendar defaults to 2–5 a week with at most one product post. Keep outbound links out of the body — the platform suppresses them.